# JackIQ brand assets

Canonical public source for the JackIQ visual identity: **mark 8C, v1 locked**.

- Human media kit: https://jackiq.com/brand/
- Machine-readable manifest: https://jackiq.com/brand/brand.json
- Approved company language: https://jackiq.com/brand/media-kit.md
- Full visual specification: https://jackiq.com/brand/JackIQ_Brand_DESIGN.pdf

The stable URLs in this directory are intended for designers, journalists,
partners, accelerator operators, search systems, and AI agents. Use these files
instead of copying an image from a webpage or recreating the mark.

## Start here

| Need | Use |
|---|---|
| Logo with the JackIQ name | `/brand/lockups/jackiq-horizontal-*.png` or `.svg` |
| Standalone mark | `/brand/svg/mark-*.svg` |
| App or profile icon | `/brand/png/icon-*-512.png` |
| Small favicon | `/brand/png/favicon-micro-dark-32.png` |
| All finished lockups | `/brand/JackIQ_Lockups.zip` |
| All marks and icons | `/brand/JackIQ_Brand_Assets.zip` |
| Construction and misuse rules | `/brand/JackIQ_Brand_DESIGN.pdf` |

PNG is safest for email, presentation software, and third-party websites. The
lockup SVGs contain live type and require Familjen Grotesk 700 to render
exactly; use PNG when the font cannot be guaranteed.

## Finished lockups

| Stem | Intended surface |
|---|---|
| `jackiq-horizontal-dark` | Evergreen or other dark surface |
| `jackiq-horizontal-light` | Paper, white, or other light surface |
| `jackiq-horizontal-brand` | Sapphire brand surface |
| `jackiq-stacked-dark` | Narrow composition on dark |
| `jackiq-stacked-light` | Narrow composition on light |
| `jackiq-descriptor-dark` | Lockup with descriptor on dark |
| `jackiq-descriptor-light` | Lockup with descriptor on light |

Files live in `/brand/lockups/` as both SVG and PNG. Geometry and font notes:
`/brand/lockups/README.md`.

## Standalone marks

| Stem | Intended surface |
|---|---|
| `mark-dark` | Dark surfaces: light ink shells and Sapphire signal |
| `mark-light` | Light surfaces: ink shells and deeper Sapphire signal |
| `mark-onbrand` | Sapphire or strong photographic backgrounds |
| `mark-mono-ink` | Single-color dark reproduction |
| `mark-mono-white` | Single-color knockout |
| `mark-mono-sapphire` | Single-color brand reproduction |
| `mark-micro-dark` | Below 24px on dark |
| `mark-micro-light` | Below 24px on light |

Prefer the SVG files in `/brand/svg/`. Transparent PNG fallbacks are available
at 256 and 512 pixels.

## Application icons

| Stem | Tile |
|---|---|
| `icon-dark` | Evergreen `#0E1C17` |
| `icon-brand` | Sapphire `#2454C8` |
| `icon-light` | Paper `#F3F6F2` |
| `favicon-micro-dark` | Micro mark on dark for 16–32px favicons |

Icon PNG sizes: 32, 64, 128, 256, 512, and 1024. Favicon sizes: 16 and 32.

## Locked palette

| Token | Hex |
|---|---|
| Evergreen | `#0E1C17` |
| Paper | `#F3F6F2` |
| Ink | `#12211C` |
| Ink on dark | `#F4F8F3` |
| Sapphire on light | `#2454C8` |
| Sapphire on dark | `#5F86EE` |
| Pale blue | `#CFE0FF` |

## Core rules

- Prefer SVG; use PNG where raster or exact lockup type rendering is required.
- Keep clear space at least equal to the central core dot diameter.
- Use the micro mark below 24px.
- Never recolor off-palette, rotate, stretch, outline, shadow, or rebuild.
- Wordmark: “Jack” uses the surface ink; “IQ” uses Sapphire.
- Wordmark type: Familjen Grotesk 700, tracking `-0.02em`.
- Motion means work is in flight. Use the Signal Loader for generation,
  connection, and dreaming waits—not as idle decoration.

## Governance

The mark, palette, and canonical public home are governed by D-0027. The Signal
Loader rule is governed by D-0031. Questions: jack@jackphan.com.